By Ed Terpening, with Aubrey Littleton
Brands face an ever-increasing array of digital disruptions, including social media, digital transformation, Big Data, omni-channel customer experience, and the Internet of Things (IoT) — to name a few. Brands can adapt and thrive in this complex connected world by collaborating to build a holistic digital strategy.
Much has been written about digital transformation as an approach to rethink business models in the digital era, but these approaches don’t always come with an actionable strategy. This report provides a bridge between business transformation, and an actionable strategy for implementing it by defining a process and a set of questions a digital strategy should answer.